Would you like to simultaneously save time, engage and please your consumers, and produce more orders?
Workflows for marketing automation are then required.
By reaching out to your subscribers automatically, an automated email process frees up your time so you can concentrate on other things. Additionally, it ensures that every visitor to your website receives the same welcome or confirmation email, a request to submit a review, or tailored product recommendations based on their browsing history.
Workflows therefore contribute to higher sales and engagement. It makes sense that in 2022, automated communications accounted for more than 29% of all email marketing orders.
The most effective approach will include several marketing workflows that are activated by various actions. For instance, a cart abandonment workflow would be given to visitors who put goods to their basket but left without making a purchase (something that 85% of customers did in 2022!). A welcome automation workflow would be delivered to new subscribers. The recipients would require entirely different communications in these situations.
The two marketing automation workflows that follow will be examined in this article:
